VUCA Effect
With Volatility, Uncertainty, Complexity & Ambiguity (VUCA) being a way of life, it is important for managers to bring tectonic shifts in the way they set goals and engage millennial workforce keeping this dimension in mind.
V | Volatility. The nature and dynamics of change, and the nature and speed of change forces and change catalysts. |
U | Uncertainty. The lack of predictability, the prospects for surprise, and the sense of awareness and understanding of issues and events. |
C | Complexity. The multiplex of forces, the confounding of issues and the chaos and confusion that surround an organization. |
A | Ambiguity. The haziness of reality, the potential for misreads, and the mixed meanings of conditions; cause-and-effect confusion. |
The VUCA Dimension
Earlier business goals were largely predictable from traditional business planning approaches like CAGR (Compounded annual growth of the industry), GDP, market trends, consumption patterns to name a few. Typically the trade cycles threw a clear pattern of peaks and troughs and strategists built the business plans based on these indicators.
The VUCA effect was hardly considered in the past as apart from stock markets and oil prices which represented volatility, the rest were fairly predictable from a risk mitigation standpoint.
Kevin Kelly, in his book “Rules of the New Economy” drives home that the new economy is about communication, deep and wide. Leaders and employees often have to pretend that they have understood the ethos of the organization they work for and often have a superficial understanding on how goals & targets, priorities are set.
It’s not uncommon for team members to nod their heads in agreement when new goals are set in meetings, then go back to their division or department and carry on exactly the way they have comprehended.
It is important to be mindful at the level of feeling, thought and behavior to enable ALL to drive the frequent changes that VUCA brings on
To be more VUCA friendly from an organization development point of view, Kevin Kelly mentions in his book that it’s all about shaping an organization’s capacity to:
BY RAJESH PURUSHOTTAM